Website redesign: cost, timeline and steps
A redesign is not about changing colours. It is the opportunity to fix what does not work: a slow website, hard to update, that generates no enquiries. It is also a risky moment for search rankings if the old addresses are not carried over.
When should you redesign your website?
- the website is unpleasant to use on a smartphone;
- it is slow, or its extensions are no longer maintained;
- you can no longer update it yourself;
- your offer has changed and the website no longer reflects it;
- it gets visits but very few enquiries.
How much does a redesign cost?
The price follows the same rules as a new build (see how much a website costs in 2026), plus the audit of the existing site, content migration and the redirect plan. These takeover tasks generally add 10 to 30% to the cost of an equivalent new website.
The steps of a successful redesign
- Audit: pages that bring traffic and enquiries, inbound links, content to keep.
- New structure: site tree, pages to merge or remove.
- Design and content.
- Development and acceptance testing.
- Redirect plan: each useful old address points to the right new page.
- Launch and monitoring in Google Search Console for several weeks.
Timeline
4 to 8 weeks for a brochure website, 2 to 4 months for an e-commerce or content-rich website. The most common cause of delay is still content preparation: start it at the very beginning of the project.
Keeping your search rankings
The number one cause of a drop after a redesign is missing redirects. When redesigning auxioma.eu, we ourselves found more than two hundred old addresses in web archives and redirected each one to its new page. Our website redesign page details the method, and a technical SEO audit lets you check it.
Prepare your redesign
Send us your current website address: we will start with what must absolutely be kept.