An online shop is built around its catalogue and its orders
The home page is rarely the hardest part of an online shop. The real constraints show up in product variants, stock, prices, promotions, carriers, taxes, payments, returns and synchronisation.
Understanding the order cycle
So we start by understanding the order cycle and the structure of the catalogue before choosing or modifying the technical solution.
Keeping the catalogue from becoming an SEO problem
Filters, sorting options and parameters can generate a huge number of URLs. We decide which views genuinely need to be accessible to search engines and which are there only for the user.
Key categories get their own useful content; product pages avoid descriptions copied from suppliers wherever possible.
Performance and conversion go hand in hand
Images, third-party scripts, modules and marketing tools can weigh a shop down very quickly. We look for the right balance between commercial features, analytics and real-world speed on mobile.
Let’s talk about your catalogue
Describe your catalogue and your order cycle: that is where the technical choices are made.