An online shop is built around its catalogue and its orders
The home page is rarely the hardest part of an online shop. The real constraints show up in product variants, stock, prices, promotions, carriers, taxes, payments, returns and synchronisation.
Reply within 24 business hours · free 30-minute discovery call · free detailed quote
Understanding the order cycle
So we start by understanding the order cycle and the structure of the catalogue before choosing or modifying the technical solution.
Keeping the catalogue from becoming an SEO problem
Filters, sorting options and parameters can generate a huge number of URLs. We decide which views genuinely need to be accessible to search engines and which are there only for the user.
Key categories get their own useful content; product pages avoid descriptions copied from suppliers wherever possible.
Performance and conversion go hand in hand
Images, third-party scripts, modules and marketing tools can weigh a shop down very quickly. We look for the right balance between commercial features, analytics and real-world speed on mobile.
The order cycle, step by step
Each step raises concrete questions: how variants and stock are managed, which promotions can be combined, which payment methods and which provider, how fulfilment is tracked, which carriers and which rates, how returns and credit notes are handled. The answers determine the solution far more than the home page does.
PrestaShop, WooCommerce or custom?
- PrestaShop: catalogues with many variants, a standalone shop, full control over your data.
- WooCommerce: an existing WordPress site, a moderate catalogue, substantial editorial content.
- Custom development or connectors: very specific pricing rules, B2B sales, tight synchronisation with an ERP.
Budget, timeline and references
Every shop is priced on quotation: the budget depends mainly on the catalogue, the variants and the connections to an ERP, carriers or suppliers. Allow 2 to 4 months. You also need to budget for suitable hosting, any module subscriptions and payment provider fees: see our article on the cost of a PrestaShop shop.
Example: the PACAP shop, a clothing catalogue with sizes and colours that the brand manages day to day.
Frequently asked questions
Will I be able to manage the catalogue myself?
Yes: products, prices, stock, promotions and orders are all managed from the shop’s back office. We train you on these tasks before go-live.
How do we avoid duplicate content from supplier descriptions?
By first rewriting the product pages and categories that matter commercially, then gradually enriching the rest. Filters are configured so they do not create thousands of worthless pages.
What are the legal requirements?
Terms and conditions of sale, information on the right of withdrawal, a legal notice, a privacy policy and cookie consent must be in place before the first sale.
Our e-commerce packages
Starter shop
on quotation
To sell online with a simple catalogue.
- catalogue, payment and carriers
- legal pages and cookies
- training on order management
- 2 to 4 months
Custom shop
on quotation
For a brand that wants to stand out and convert more.
- custom design
- written product and category pages
- advanced filters and variants
- migration of the old shop
Connected shop
on quotation
For a shop linked to your ERP, suppliers or carriers.
- stock and price synchronisation
- supplier feeds and marketplaces
- B2B pricing rules
- monitoring of data exchanges
Each package is priced on quotation, excluding hosting, paid modules and payment fees, after the free 30-minute discovery call: describe your shop.
Our commitments
- Reply within 24 business hours to every enquiry.
- Free 30-minute discovery call, followed by a free detailed quote valid for 30 days.
- A single point of contact: the developer who builds your project, self-employed since 1999.
- You own the code, the access credentials and the content once the project is paid for.
- 3-month warranty: defects reported after launch are fixed free of charge (terms).
- Staged payments available: 30% deposit on order, then a payment schedule suited to the project.
- Response within 4 business hours in case of an outage or hack, for clients on a maintenance contract.
- Projects run in English or French, for businesses in France and abroad.
Let’s talk about your catalogue
Describe your catalogue and your order cycle: that is where the technical choices are made.
What happens next?
- You describe your project in a few lines.
- We reply within 24 business hours to schedule a free 30-minute call.
- You receive a detailed quote: scope, price, schedule and payment plan.
Prefer to call? +33 7 66 06 80 03