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Our work

PACAP: a PrestaShop store for an ethical clothing brand

PACAP is a French ethnic clothing brand based in Aubagne that works directly with artisans in India. We built its PrestaShop online store, launched in April 2021.

Homepage of the pacap-detail.fr website
Homepage of pacap-detail.fr, captured in October 2026. The site may have changed since our work.

The project

  • Client: PACAP détail, Aubagne (France)
  • Sector: ethical fashion
  • Service: building the PrestaShop store
  • Launch: April 2021
  • Website: pacap-detail.fr

What the store had to do

Present collections organised by category (women, men, children, accessories), sell online to the general public and highlight the brand’s commitment: workshop visits twice a year, no middlemen and fair pay for artisans.

PrestaShop was chosen to manage a clothing catalogue with variants (sizes, colours) that the brand runs itself day to day.

An online store project?

Tell us about your catalogue and the way you sell.