SEO
SEO starts with making the page you want to rank deserve it
Before working on a query, we check whether the page really provides a distinct answer. Two near-identical pages targeting two similar phrasings do not create twice the value.
Keywords to understand, not to repeat
The work combines architecture, content, internal linking, technical work and analysis of the results. Keywords help us understand what people are asking for; they do not dictate mechanical repetition in every paragraph.
A strategy that is willing to delete
Improving a website can also mean merging weak pages, redirecting outdated content and no longer indexing certain combinations of no interest.
Which pages deserve the work?
We will start with the pages that meet a distinct intent and with those competing against each other.