Search engine optimisation
Search engine optimisation: architecture, content, internal linking and technical work for pages that deserve their ranking — even if it means merging or removing weak pages.
SEO
Making a website understandable without writing for a robot
Technical SEO creates the conditions pages need to be discovered and understood. It replaces neither a clear offer nor useful content.
Crawl, render, index, understand
Our approach brings together development, information architecture and measurement. We check what Google can crawl, render, index and understand, then fix the obstacles that have a real impact.
No artificial layer “for AI”
Since 2026, Google has stated explicitly that SEO fundamentals are still what applies to its generative experiences. So we do not build an artificial layer “for AI”: we strengthen originality, accuracy, structure and evidence.
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Technical SEO audit
A technical SEO audit that ranks issues by impact, scope and cost of fixing, with recommendations precise enough to be implemented and then verified.
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Local SEO
Credible local SEO: consistent information, a real physical presence, clearly described services and local proof, without duplicating a page for every town.
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Structured data
JSON-LD structured data that describes the visible content: Organization, BreadcrumbList, LocalBusiness and Article only when they match reality.
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Google Search Console
Reading Search Console as a diagnosis: telling normal exclusions apart from real indexing problems, and analysing performance over time.
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Google AI visibility
AI Overviews and AI Mode rely on the fundamentals of Search: original information, first-hand experience and self-contained passages rather than “SEO for AI”.
Does Google understand your website?
Let’s start by checking what is actually crawled, indexed and understood.