Rebuilding a website without throwing away what already works
A successful redesign is not about replacing an old design with a new one. Before changing anything, you need to know what generates visits, which pages attract links, which URLs are indexed and which features are actually used.
The cost of a blind redesign
Losing that knowledge during the redesign can cost more than the old website did.
We start with what exists
The audit covers structure, URLs, content, performance, technical dependencies and the data to be kept. Redirects are prepared before go-live. Useful old URLs do not simply disappear because the new menu is different.
A redesign is also a chance to simplify
It is often the right moment to remove unnecessary plugins, consolidate several weak pages, rework the forms and cut back the JavaScript or resources that bring nothing to the visitor.
Audit before replacing
Have your existing site audited before deciding what needs to be replaced.