Rebuilding a website without throwing away what already works
A successful redesign is not about replacing an old design with a new one. Before changing anything, you need to know what generates visits, which pages attract links, which URLs are indexed and which features are actually used.
Reply within 24 business hours · free 30-minute discovery call · free detailed quote
The cost of a blind redesign
Losing that knowledge during the redesign can cost more than the old website did.
We start with what exists
The audit covers structure, URLs, content, performance, technical dependencies and the data to be kept. Redirects are prepared before go-live. Useful old URLs do not simply disappear because the new menu is different.
A redesign is also a chance to simplify
It is often the right moment to remove unnecessary plugins, consolidate several weak pages, rework the forms and cut back the JavaScript or resources that bring nothing to the visitor.
The steps of a redesign
- Audit: pages that bring traffic and leads, inbound links, indexed URLs, features actually used.
- New site structure: pages to keep, merge or remove.
- Redirect plan: every useful old URL points to the right new page.
- Development and acceptance testing on a staging environment.
- Go-live prepared, with a rollback option.
- Monitoring in Google Search Console for several weeks.
Our own redesign: more than two hundred old URLs redirected
When auxioma.eu was redesigned, the old WordPress site had accumulated URLs over the years. We found more than two hundred old URLs in web archives and redirected each one to the closest current page; technical URLs with no equivalent now return a “410” code, which tells Google they are gone for good. This is exactly the method we apply to our clients’ websites.
Timeline and budget
A redesign follows the same pricing rules as a new build, plus the audit, content migration and redirect plan: usually allow 10 to 30% more than a comparable new site. Timelines range from 4 to 8 weeks for a brochure website to 2 to 4 months for a shop or a larger site. Everything is detailed in our article website redesign: cost, timeline and steps.
Frequently asked questions
Will I lose my search rankings?
A temporary dip is possible while Google recrawls the site, but a lasting loss almost always comes from missing redirects or deleted content. The redirect plan and post-launch monitoring are there to prevent it.
Can we keep the same CMS?
Yes, if the current technology is still maintained and suits your needs. A redesign does not require a migration; it is rather the moment to check whether one is worthwhile.
Does everything need rewriting?
No. Pages that bring traffic are kept and improved; weak pages are merged or removed with a redirect.
Our redesign packages
Showcase website redesign
on quotation
To modernise your website without losing your Google rankings.
- audit of the pages that bring traffic
- new structure and new design
- complete redirect plan
- 4 to 8 weeks
Shop or large website redesign
on quotation
To change technology or structure without breaking sales.
- migration of products, customers and orders
- full testing of the checkout
- planned switchover with rollback option
- 2 to 4 months
Pre-redesign audit
on quotation
To know what to keep, merge or remove before you commit.
- pages and URLs to keep
- inbound links to preserve
- features actually in use
- estimated redesign budget
Expect generally 10 to 30% more than an equivalent new website. Each package is tailored after the free 30-minute discovery call: describe your current website.
Our commitments
- Reply within 24 business hours to every enquiry.
- Free 30-minute discovery call, followed by a free detailed quote valid for 30 days.
- A single point of contact: the developer who builds your project, self-employed since 1999.
- You own the code, the access credentials and the content once the project is paid for.
- 3-month warranty: defects reported after launch are fixed free of charge (terms).
- Staged payments available: 30% deposit on order, then a payment schedule suited to the project.
- Response within 4 business hours in case of an outage or hack, for clients on a maintenance contract.
- Projects run in English or French, for businesses in France and abroad.
Audit before replacing
Have your existing site audited before deciding what needs to be replaced.
What happens next?
- You describe your project in a few lines.
- We reply within 24 business hours to schedule a free 30-minute call.
- You receive a detailed quote: scope, price, schedule and payment plan.
Prefer to call? +33 7 66 06 80 03