SEO
An SEO audit should lead to decisions, not to 300 exported warnings
Tools can detect a huge number of anomalies. They cannot always tell which ones actually cost you visibility.
Crawling, canonicals and redirects
We rank issues by their impact, their scope and the cost of fixing them. They include, in particular, crawl blocks, inconsistent canonicals and redirects.
Orphan pages and duplication
Next come orphan pages that internal links no longer reach, and duplication between pages that are too similar.
Errors, rendering, performance and structured data
The audit also covers server errors, rendering, performance and structured data.
Every recommendation must be precise enough to be implemented and verified once fixed.
An audit that leads to decisions
Ask for a prioritised audit, written to be implemented and then verified.