SEO
Reading Search Console as a diagnosis, not as a list of errors
Not every non-indexed URL is a problem. A deliberate redirect, an alternate canonical URL or a deleted page can behave exactly as expected.
Indexing: cross-checking with technical intent
We cross-check the reports against the site’s technical intent. An anomaly becomes a priority when an important page is not accessible, indexed or interpreted as intended.
Performance: trends, not a single day
Performance data is then used to identify queries, pages and trends, rather than to draw conclusions from a single day.
Search Console alerts to interpret?
We will sort what is expected from what is really costing you visibility.