How much does a PrestaShop shop cost in 2026?
PrestaShop is free, but a shop that sells is not. The software is open source; what costs money is the set-up, the modules, the connections and the upkeep. Here is how the budget is built, based on what we see in the field — as with the PACAP shop.
Reply within 24 business hours · free 30-minute discovery call · free detailed quote
The main budget items
- Installation and configuration: shipping, payment, taxes, carriers, emails.
- Theme: an adapted commercial theme (a few hundred euros in licences) or a custom design.
- Modules: payment, customer reviews, SEO, filters… often paid, sometimes by subscription.
- Catalogue: product import, variants (sizes, colours), photos.
- Connections: ERP, point-of-sale software, suppliers, marketplaces.
The three levels of shop
Every shop is priced on quotation, free of charge, after a free 30-minute discovery call. The work depends mainly on the level of shop you are aiming for:
- Starter shop: adapted theme, simple catalogue.
- Customised shop: design, variants, SEO, selected modules.
- Connected shop: ERP, supplier feeds, multistore.
Recurring costs
- hosting suited to PrestaShop, more demanding than a simple brochure site;
- module subscriptions;
- maintenance: PrestaShop and module updates, compatibility, backups;
- payment provider fees.
The stacked-modules trap
Each need solved by a new module adds code, queries and a risk of incompatibility. After a few years, many shops become slow and hard to update. Fewer, well-chosen modules are better, with a little custom development when a module only does half the job.
Is PrestaShop the right choice?
PrestaShop suits catalogues with variants and shops that want to control their data and avoid commissions on sales. It does, however, require serious hosting and maintenance. See our PrestaShop page and our technical expertise.
Get an estimate for your shop
Tell us the number of products, your variants and your current tools: we will price it on that basis.
What happens next?
- You describe your project in a few lines.
- We reply within 24 business hours to schedule a free 30-minute call.
- You receive a detailed quote: scope, price, schedule and payment plan.
Prefer to call? +33 7 66 06 80 03